The Process of My Brand Photography
Brand Photography is so important if you own a business. It is the best way to build trust and connection with your audience, which ultimately will lead to increased sales.
Everyone wants to ensure that their marketing is on point, and a very important part of this process is showing your face, your process and your products or services!
When Jess contacted me about doing some photography for her stationery business, I was super excited. Jessica’s business screams luxury to me and I wanted to really elevate this for her and create some beautiful visuals to represent her brand and tell her story.
I am going to use Jess’ shoot as an example and tell you the process of my brand photography.
4-Step Process of My Brand Photography
- Initial Call
- Location
- Brand Photo Shoot
- The Final Product
Initial Call
Jess contacted me about doing her brand photography for her stationery business. We got to know each other and I asked her questions about her business and her goals.
This call got me so excited as her business screams luxury and I wanted to really emphasise this for her to create some images that truly represent her brand, her products and her story.
This first step of the process is so important because we want to ensure that our visions align to see if we are the ideal match. As well, it allows me to thoroughly understand your vision, your goals and who your ideal client or customer is.
I can then put together a list of shots I want to capture that will take your audience on a journey to conversion – it is important that they see your face, personality, story and products and services clearly, and in high-quality. I love using Pinterest to create a board full of inspiration for the shoot and i always invite clients to collaborate on the board and add their own pins, just to make sure we are on the same page.
Location
The location we choose is just as important as everything else in the process. A location that shows off your brand in all its glory is important – whether this be in a hired location or in your usual working space.
Jess had already found an amazing location for us to shoot in and when I arrived, I thought I had died and gone to heaven. The house was so open and clean looking, with lots of white space and different textures – a brand photographer’s absolute dream.
Upon arrival, I was greeted with a stack of pancakes and strawberries, cooked lovingly by the lady who owned the house. The drive to St Alban’s took me about an hour from Swindon so I wasn’t going to say no to a stack of home-made pancakes that’s for sure!
Finding the perfect location for your brand photography is key, but don’t worry, not everyone has contacts like Jess had and as part of your brand photography session with me, I will help you find a location that’s perfect for beautiful fresh images.
If that’s your thing of course. If not, then I can help scout a place that best suits your brand/product.
Brand Photo Shoot
Now, it is time to talk about the brand photo shoot and the types of shots I take!
Brand photography is much more than just capturing a couple of headshots and basic images of your product or service. It is all about taking your audience on a unique journey and truly expressing the values and personality of your brand.
Jess had a rack of clothes to choose from and we did a mixture of product flat lays, headshots, stock-type images and of course photos of Jess working.
Headshots
As part of a brand shoot, we will take lots of lovely images of you as your audience need to see the person behind the brand. This creates a connection with them and helps you build trust with them.
I know it can feel daunting being in front of the camera but you do not have to worry as I will be there to assist you and help you feel comfortable. I will be your friend and cheerleader, as well as your photographer.
I will encourage you to be yourself and relax, and I will guide you through natural and relaxed poses.
Products or Service
I will of course capture your products in all of their beauty, no matter how small or big they are! I will ensure that we style your products beautifully – using props, colours and textures to compliment your branding.
Or if you are a service provider I will capture an array of images that show what you do – behind-the-scenes content such as you typing away at your laptop, on a client call, doing social media work, taking photos or whatever it is you do, we’ll capture it.
The Final Product
The final product is the most exciting part of the process! My brand photography will capture everything we need, but after I will take away the images and do some edits that only enhance your images to make them even better.
Then, I will send you your gallery and you can start posting them on your social media and website for a fresh and gorgeous-looking feed.
You will certainly start attracting more of an audience with high-quality images that catch the eye!
Ready for Your Brand Photography Shoot?
As a brand photographer, it’s the best feeling when you collaborate with like-minded women in business and can work together to bring the vision to life.
Jess certainly had a super clear vision of what she wanted from this session and I like to think that together we nailed it!
Now you know the process of my brand photography, do you want to find out more about booking your brand photography in Swindon or beyond with me? Let’s chat.
Download my brochure HERE.
